We started Lost becausegood apparel was hard to find.
Lost was started in 2022 by two designers who got tired of ordering sample tees from giant POD platforms and finding them paper-thin, the prints flaking after a wash, and the customer service routed through chatbots in three time zones.
We picked six core garments worth printing on, partnered with two small mills in Portugal and the U.S., and built a studio that actually answers when you call. We print only what you order — no warehouse, no waste, no leftover stock dumped at the end of a season.
What we believe
Heavyweight or nothing
Every garment in our catalog is at least 220 GSM. If it feels like a tissue, it's not in the lineup.
Print on demand, not on speculation
We don't pre-print. Each piece is made when it's ordered. Less waste, fewer markdowns, smaller carbon footprint.
Real humans, real numbers
Email a designer, not a queue. Margins, shipping math, and lead times are published openly — no surprises.